Pay Fair Trade Forward is a social experiment that educates the consumer about fair trade and ethical consumerism. Using the ‘pay it forward’ concept, people become aware of the impact they make by thinking about what they purchase. Will you Pay Fair Trade Forward on 13 May?

How does it work?

On Pay Fair Trade Forward day, will you go to your local café and buy a fair trade coffee for yourself - and another one for the next customer? Our volunteers will, leaving a gift of coffee for the next customer. The barista gives the next person the free coffee, explains fair trade and ethical consumerism, and invites them to pay the coffee forward.

In 2013, one cafe kept the chain going for over 240 coffees!

Why?

It is not just the coffee paid forward, but also the knowledge of fair trade. In a domino effect, the real life benefits of fair trade practices for the farmers in developing countries are passed on. Raising awareness about an industry many people take for granted is essential- the fair trade coffee industry is crucial to the survival of some.

Kiwi generosity

2010 Young New Zealander of the Year Divya Dhar, explains: “I believe this experiment [has been] such a huge hit because Kiwis are such a generous bunch. Through the domino effect, you are influencing so many people – from the third world farmers, to the everyday café customer.”

Fair Trade Coffee Growers

Fair trade practice ensures that coffee growers receive a guaranteed minimum price, enabling them to afford their basic needs. Further, a social premium for cooperatives to put towards community development, technical assistance to improve crops and expectation of future orders and to ensure a sustainable income for the community and personally.